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The Rise of Celebrity Name Trademarking: What's in a name In the world of celebrities, the answer is simple: money, power, and control. A...

James Bond  is more than just a spy - he’s a brand, a cultural juggernaut with a legacy spanning over seven decades. Created by British...

The influencer copyright lawsuit between Sydney Nicole Gifford and Alyssa Sheil raises critical questions about IP, aesthetics and branding.